1-1 Brand, Sales, and Marketing Strategy
The Scaling Edge Sprint
4 private sessions. 8 hours. Your offers, your brand, your marketing, and your sales process — aligned into one strategy and a 90-day plan to run it.
Built for growing brands in health, wellness, retail & ecommerce — that are selling, but need their brand, sales, and marketing working as one strategy.
Your Brand Is Selling
Your Strategy Hasn't Caught Up
When Brand, Sales, And Marketing Run Separately, Growth Costs More Than It Should.
Sound familiar?
- You're spending on marketing but can't say with confidence which channels are paying for themselves
- Your brand message changes depending on who wrote it — website, ads, social, and sales all sound different
- Sales depend on you, referrals, or a few big months instead of a repeatable process
- Your offers grew one at a time and aren't structured to move customers to a second or larger purchase
- Your team or agency is working hard without a clear brief to work from
- Growth has flattened, and more spend isn't moving the number
The Scaling Edge Strategy Sprint
A 1-1 Four-Week Brand, Sales + Marketing Strategy Program With Your Personal Strategist.
We structure what you sell, sharpen how the brand is positioned, decide where your marketing dollars go, and build the sales process that turns attention into revenue.
Your 4-Week Game Plan
What We Build Together
Each session is 2 hours, private, and built around your specific brand and numbers.
Week 1
Offer Strategy + Pricing
We review what you sell today and restructure it into clear tiers: entry, core, and premium. You'll leave with pricing for each tier, the margin behind it, and the path a customer takes from first purchase to their next one.
McKinsey found that a 1% improvement in price can raise operating profit by roughly 11%. Offer and pricing structure is the fastest lever most brands aren't pulling.
Week 2
Brand Strategy + Positioning
We define who the brand is for, what it stands for, and why customers should choose it over the alternatives. You'll leave with a positioning statement, core messaging, and proof points your team, agency, and sales process can all use.
Brands presented consistently across channels report revenue increases of up to 23%, according to Lucidpress research. Consistency starts with one clear position.
Week 3
Marketing Strategy + Roadmap
We audit where your marketing dollars and hours go today, then build a Start/Stop/Keep plan and a 12-month roadmap: which channels to prioritize, what content and partnerships support them, and where AI and modern tools can speed up execution.
Gartner's 2024 CMO Spend Survey found marketing budgets average 7.7% of company revenue. At that level of spend, knowing which channels return it matters.
Week 4
Sales Strategy + 90-Day Plan
We map how the brand sells: the path from first touch to purchase, the follow-up and retention sequence, and who owns each step. You'll leave with a 90-day plan and the numbers to track against it.
Bain & Company research shows a 5% increase in customer retention can raise profits by 25% to 95%. The sales plan covers the repeat purchase, not only the first.
What You Walk Away With
Six Deliverables
Built Around Your Brand
Strategy specific to your brand and numbers, ready to hand to your team or agency the same week.
Offer Tiers + Pricing
Entry, core, and premium offers defined and priced, with the path customers take from first purchase to repeat buyer.
Brand Positioning + Messaging
A positioning statement, core messages, and proof points your website, content, ads, and sales team can all draw from.
Start/Stop/Keep Marketing Plan
A clear call on which channels and spend to add, cut, and keep, so budget goes where it converts.
12-Month Brand + Marketing Roadmap
Priorities by quarter, with the channels, content, partnerships, and AI tools that support each one.
Your Sales Process Map
The path from first touch to purchase to repeat order, with the follow-up sequence and who owns each step.
Your 90-Day Action Plan
Week-by-week actions and the numbers to track, so you know early what's working.
About The Founder
I've Built Brands At Every Level
Now I Help You Grow Yours
I'm Rebecca Moreland — growth strategist with a decade of marketing and brand development experience, having worked with businesses up to $200M+.
The Scaling Edge Method — Clarity → Growth → Freedom — starts with the business you want to build, then aligns the offer, the brand, the marketing, and the sales process to get you there.
The Strategy Sprint is private and done-with-you. Every session is built around your brand specifically, and every deliverable is something you can act on the same week we finish it.
Rebecca Moreland · Founder, The Scaling Edge · A Decade of Experience · $200M+
Client Results
What Founders Are Saying
Her insight, strategy, and ability to see both the vision and what it takes to get there have been invaluable to Onsite! I genuinely believe anyone fortunate enough to cross paths with Rebecca professionally is better for it.
Rah Ali
Founder & CEO, Onsite! Media
Rebecca brought so much clarity, focus, and confidence to my business. I had a vision for where I wanted to go but felt unsure how to get there. She took the time to really listen and help me see a clear path forward.
Rusty LaLone
Founder
Not being cheesy — I'm loving working with you. The ideas and strategies are so good, and we're moving with speed. We'd been snail-slow the last three years; I can't tell you how grateful I am for you and all of this.
Dr. Tony Ebel
Founder & CEO, The Pediatric Experience
Your Investment
One private, done-with-you sprint. One investment. A strategy you can act on the same week.
The Scaling Edge Strategy Sprint
$4,600
One-time investment · 4 Sessions · 2 Hours Each
- Session 1: Offer Strategy + Pricing
- Session 2: Brand Strategy + Positioning
- Session 3: Marketing Strategy + Roadmap
- Session 4: Sales Strategy + 90-Day Plan
- All 6 deliverables: offer tiers + pricing, positioning + messaging, Start/Stop/Keep marketing plan, 12-month roadmap, sales process map, 90-day action plan
- Founding clients: complimentary 30-min check-in at 90 days
Spots are limited — each Sprint is tailored and delivered 1-1. Once spots fill, the waitlist is typically several weeks out.
Book Your Discovery Call
Apply For The Scaling Edge Strategy Sprint
Choose a time below and we'll talk through your brand, what's working and what isn't in your sales and marketing, and whether the Sprint is the right fit right now.
Frequently Asked Questions
Who is the Strategy Sprint for?
Brands in health, wellness, retail, and ecommerce that are already selling and want their brand, sales, and marketing working from one strategy. It fits founders who feel growth has slowed, spend has gone up without results following, or the team needs clearer direction.
How is this different from hiring an agency?
An agency executes. The Sprint sets the strategy the agency should be executing: what you sell, how the brand is positioned, where marketing budget goes, and how the brand sells. You leave with a clear brief your team or agency can work from.
How does the Sprint work?
4 private sessions over 4 weeks, 2 hours each. Session 1 covers offers and pricing, session 2 covers brand strategy, session 3 covers marketing strategy and the roadmap, and session 4 covers sales strategy and your 90-day plan. Each session ends with a deliverable.
What's the time commitment outside of the sessions?
Minimal. The work happens in the room. It helps to share your current numbers and marketing spend before we start; beyond that, you'll leave each session with a clear action plan rather than homework.
What happens after I apply?
You'll receive a link to book a 30-minute Discovery Call. We'll talk through your brand, where growth is stuck, and whether the Sprint is the right move right now.
What if I'm not sure it's the right time?
The Discovery Call is the place to figure that out. If it's not the right fit, I'll tell you.